How can we move around in a contactless world?

(Photo credit @autumnstudio)

One of the things I have struggled with over the past few months is my inability to travel. I don't like sitting in one place and I love to travel!  If these past few months had been ‘normal’ times, I would have visited Barcelona for my b-school reunion, and New York City, Los Angeles and San Francisco for work. Instead, I haven't left the 50-mile radius of my home since March 7. At least I have been able to go hiking & kayaking and generally be outside in nature. I cannot even imagine what it’s like being inside of a large city & not leaving your 600 sq foot apartment for weeks on end. As we consider how to carefully re-open parts of our country & our lives, the rise in tools that support contactless mobility is exponential. 


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When you think about how people move around in a city, the trend of micro-mobility has already been on the rise for the past decade. Think Lime or Bird scooters and Citibikes for short distances and ride-hailing with Uber or Lyft for cross-town trips. And for many of those who own cars while living in a big city, you realize quickly that it sits empty for the majority of time - so you turn to ride-sharing programs like Zipcar or Turo. (Check out this really great overview by CBInsights on today’s micro-mobilty market map.) Now, these micro forms of transportation will become even more important as cities wrestle with how to move large volumes of people via public transportation without increasing infection rates. And for anyone who has been on a subway during rush hour, you know how impossible that task will be. There has been an increase in sales of leisure bikes and scooters in the past month, which bodes well for the future of micro-mobility. And since you already pay for all of these services with an app on your phone, this continues to help accelerate the move to a (near) cashless society.


When you shift to thinking about leisure & business travel over much longer distances, many of these challenges are magnified. JetBlue Tech Ventures wrote up a piece on the entire flow of moving passengers from one place to another, and highlighted startups working on each part of the process. As an avid traveler, it was helpful to see how much thought and effort some are putting into my safety & comfort (especially when you read horror stories like this and this of packed planes). Hotels are also exploring contactless methods for check-in and for robot food delivery. Skift has a great overview article on all of these trends across leisure & corporate travel. Ultimately, even as medical authorities shift focus to stopping infection via masks vs surface disinfection, the rise of contactless tool usage in the US may finally catch us up to the rest of the world



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How to get ahead in an interview

(Photo credit @charlesdeluvio)

You’d be surprised at how many candidates don’t take the time to do the following — and how much value each of these items will provide in any interview situation.

  1. When looking to work at any tech company, understand how they make money. 

    • Learn what their business model is, even if at a high level. Here are 53 of them to check out! 

    • For startups: many funders have changed how lenient they are with companies that burn cash for a long period of time without generating revenue, so be aware of how long the runway is for newer startups. Great article on this: How To Vet A Venture-Funded Startup

    • For larger companies: aim to find a role within the money-making part of the company FIRST. Then, once you’ve had success there, it’ll be easier to pivot into another part of the company. 

  2. If you’re selected to interview, fill out this template to help you understand how the company works & makes money. 

  3. Use that information to answer interview questions with more depth and to ask insightful questions about the company’s growth/stability. 

    • This will help you with interviews for *any* type of role at a tech company and will put you miles ahead of most other interviewees who didn’t take the time.

  4. Prepare for the variety of ways that you will be interviewing in your job search.

  5. When preparing for interviews in tech, one technique that requires a lot of preparation is “disagreeing tactfully with your interviewer.” 

    • This HBR article does a great job of describing 4 steps for how to effectively employ this interview technique: do your homework; give yourself space to think; ask permission to speak candidly, and trust your instincts. 

    • Use this technique because you operate well in a company culture that appreciates discussion & debate. (The best part of the CareerLeader assessment is the MyCultureMatch section. In this sample pdf result, check out pages 13-16 to see the 4 main types of company cultures and see which one(s) align best with your preferences.) 


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Can subscription-based Neeva topple ad-supported Google?

(Photo credit @markuswinkler )

Guess what? I got a dog! Also known as a small horse, Riley is part black lab, part mastiff & a completely huge ball of love. You can check out pics here. We’re still figuring out life together, but I’m glad to have rescued her from a nearby shelter via Petfinder.com. We’re getting in lots of exercise & time outdoors. Totally debating the value of the Barkbox subscription vs simply using Amazon’s Subscribe & Save - any thoughts?


#techtopic

For the first time in forever, a new search engine debuted this week and the tech world has been buzzing. (Check out this link if you want to join Neeva’s waitlist.) Why is Neeva so hyped? One, the founder is a former Google senior exec, who ran their ad business. Two, Neeva will *not* allow ads on its site. (See the about-face?) 

Many talk about how the ad-supported business model is dooming us to living in a hyper-segmented, surveilled world and that the ads themselves even change how we see ourselves

Instead, many companies are continuing to prove out the subscription-based model -- and are finding that while consumers are still mixed on what they will pay for, their appetite for subscriptions is growing. Netflix and Spotify are the companies many point to as the gold standard for the subscription economy (very cool chart showing the increase in paid subscribers), and Medium (for publishing). I mentioned Hey.com last week for email, now Neeva for search. (You can also toss in Amazon because of Prime).

One major concern: that only those consumers with means can afford to make the switch from free (and ad-supported) to paying subscribers, while those without means are relegated to using “free” tools that exploit them even further. Ellevest offered a solution this week with super low-cost subscriptions of $1/month to get access to good financial advice & other perks on their platform. Will that mean other companies/categories will offer these micro-priced subscriptions too, and succeed in a similar way to the Planet Fitness chains? Or is Ellevest doing a ‘robin hood style’ approach & taking profits from the rich to help lift up the less financially stable? Super interesting space to watch. 



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