‘Tis the season to make developers happy

(Photo credit Slashgear.com)

‘Tis the season for unseasonably beautiful weather here in upstate NY. After a light dusting of snow on April 30, it’s been 85-90 degrees for the past couple of days. Fantastic weather for sitting outside and getting the kayak out on the water...and also the season for many developers to ignore all of that nature stuff - and instead to be glued to their computer screens. 

#techtopic

‘Tis the season for developer conferences! If you are new to tech, you may not realize that these are the big events that all the big tech companies like to hold to keep their developer ecosystem engaged. Yesterday, Google I/O finished and Snap hosted a Partner Summit. Microsoft Build is next week and Facebook’s F8 is coming in early June. Airbnb is even getting in the game with a ‘big announcement’ coming on Mon May 24, just to name a few. 

So what is a developer ecosystem, you ask? Well, I like this definition from AppDirect: “A developer ecosystem is a community of developers, providers, and other stakeholders—as well as the software and services that they offer—that enhance the value of a digital platform.” The term developers often refers to individuals or super small shops, while larger companies are partners or providers. Of course, there is never a clear delineation but this may help clarify. 

The bigger question is why should I care about developer conferences? I’ll highlight three main reasons here. First, you can get to know how a company thinks about the future of tech for their org. I loved attending I/O at Google. It was a ton of fun as the launch energy vibrated through the halls and cafes. For many engineers who toil in the shadows, I/O is a time where they get to giddily show off the cool new thing to the world. Sometimes it’s a new API announcement like this one from Square. Sometimes it’s a paradigm-shifting way to have remote meetings (like Google’s Project Starline.) 

Second, you can also compare company trajectories with different technologies. Google’s Starline is a ‘magic window’ that allows users to feel like they are in the same room with the other person, even if they are thousands of miles away. It utilized computer vision, spatial audio, and real-time compression techniques to ensure a seamless experience for users, and could revolutionize how we use augmented reality for meetings. Visionary and technically brilliant (reminds me of old-school Demolition Man), but it’s pretty darn experimental and expensive at this stage. Snap made a similar announcement aimed at developers to build on Spectacles, their augmented reality glasses. All the images from the Partner Summit are showing ways for remote individuals to be in the same room for meetings or for fun. While Snap’s announcement isn’t as revolutionary as Google’s, they are both heading in similar directions, with Snap offering a more timely and lower cost solution. 

Third, nurturing the developer ecosystem is often highly connected to a company’s user/customer acquisition and retention strategy as well as helping accelerate innovation. Developers sometimes build the new, shiny or more functional add-ons that your users might want or need. Partners often extend your ability to implement products and services, especially at the small business level. With the $33B acquisitions of LinkedIn and Github, Microsoft skipped over some of the external ecosystem development to bring two huge and important talent and developer ecosystems in-house and under its wing. 

---

#random

No newsletter referencing developers is complete without a good cat reference: Cats Take 'If I Fits I Sits' Seriously, Even If The Space Is Just An Illusion

---

WANT A CAREER IN TECH BUT AREN’T SURE WHERE TO START? TAKE A LOOK AT MY COURSE, ‘TECH SEARCH COMPASS’ FOR STEP-BY-STEP SUPPORT

Expanding graphic design for the masses

(Photo credit @mischievous_penguins)

Many light-years ago, in a galaxy far, far away, I worked at the premier advertising agency Ogilvy & Mather, when that was what the cool kids did, when tech as we know it was just starting to take off. As an account executive on the short-lived IBM Small Business team, part of my job was to translate client requests into creative briefs and to partner with our creative team on executing great ads across TV, radio, print and digital. At the time, Adobe products were the de facto design software that all art directors used to create ads. Years later, Adobe still reigns as the top enterprise graphic design software (hello Photoshop), but small businesses now have a zillion options to choose from. 

#techtopic

Software has made a huge transition over the past decade or so, from installation-only to cloud-based. From the design tool standpoint, when Adobe Photoshop hit the market, it became the industry standard. Most graphic designers today need to be fluent with multiple Adobe products to even function in their role. Before Photoshop debuted in the late 1980s, an art director needed to use tools like an X-acto knife and rubber cement in order to edit photos. (Check out this video if you want to see what old-school editing looks like). 

So you can imagine that once this software launched, companies like advertising agencies and other design-focused firms would pay handsomely for this software as it saved gigantic amounts of time and money. At the time, you had to install the specific software tool on individual computers and purchase yearly licenses for each machine to access and receive updates. The pricing was beyond the budget for many, many small businesses so they needed to purchase services from a small ad agency to design their marketing materials. 

Adobe packaged many of their design tools together and debuted the Adobe Creative Suite in 2003, acquiring companies along the way to augment the suite of tools they offered. Then in late 2011, they pivoted to offering Adobe Creative Cloud, moving all of these tools to a cloud-based subscription model. Along the way, the rest of software had shifted to a cloud-based model, and Adobe had to move along with it, tho it was still a pricey package. So in early 2012, a tiny competitor startup in Australia named Canva was launched.

Canva is aimed at helping individuals, influencers, and small businesses access the tools they need to design their own beautiful marketing collateral. I love how easy it is to use from a design standpoint and the ease of exporting various outputs (pdfs, jpegs, ppts, etc). Canva has also expanded to enterprise-level subscriptions too. And apparently, others love it too as Canva recently raised another $71million to hit a $15B valuation. And co-founder Melanie Perkins is one of the youngest female CEOs of a unicorn startup. 

As consumers have gotten more comfortable with creating their own designs and a good website design is expected from most users, there has been a proliferation of niche tools to design better presentation slides and mobile apps and UX experiences. More to come in a future newsletter on how tools have adapted to help design connect to marketing success.

---

#random

A Dyson sphere could be the key to immortality. (And no, it’s not related at all to a Dyson vacuum cleaner).

---

WANT A CAREER IN TECH BUT AREN’T SURE WHERE TO START? TAKE A LOOK AT MY COURSE, ‘TECH SEARCH COMPASS’ FOR STEP-BY-STEP SUPPORT

Are you starstruck by space tech too?

(Photo credit @grakozy)

One of the benefits of living away from the bright city lights is that you can actually see the stars twinkling when you look up into the sky. It’s awe-inspiring to truly imagine the concept of light-years and know that certain stars we see now actually expired eons ago. As a kid, I loved Greek mythology - and so many constellations are named after Greek myths. I maaayy have geeked out by reading a myth, looking up the related constellation, and running outside to see if I could find it in the sky. And then I saw that a college friend had recently stepped away from his role as Chief Space Officer for Virgin Galactic, so now we are exploring space tech together. 

#techtopic

The Space Age began in 1957 with the launch of Sputnik 1, the first artificial satellite to be launched into space. Soon after in 1958, the US created NASA (the National Aeronautics & Space Administration). So ‘space tech’ is the development of any technology that helps further space exploration. Much of the early history of space tech was led by NASA and the governments of other countries, in conjunction with a small number of defense companies. 

In 2000, a ‘new’ billionaire named Jeff Bezos quietly launched Blue Origin, a full two years before Elon Musk launched SpaceX. Then billionaire Richard Branson got involved by launching Virgin Galactic in 2004. All three companies want to make space travel more reliable, safer and more affordable, moving it outside the realm of just planetary defense. Blue Origin is focused on lunar bases and space colonies. SpaceX began with the further mission of going to Mars (tho has teetered on the brink of collapse more than once). And Virgin Galactic’s goal has been space tourism, similar to how one might visit the Maldives.  Some say this three company race is simply the inevitable result of a few geeky men who have billions at their disposal to help realize their childhood dreams of exploring the final frontier.  

Since the early 2000s, these three companies have dominated the discussions about expanding access to space travel. (There was also the cautionary tale of the now-defunct Mars One project aiming to send 100 people to Mars. A friend was named a finalist before the project went bankrupt in 2019 so I’ve been tracking this one for a while). And while SpaceX tops the most innovative space tech companies list, more and more companies are entering space tech with an expanding list of objectives. Some companies are working to impact climate change on the Earth via space. And space tech is becoming a hot set of stocks to invest in.

As with many other areas of tech, more regulations need to be developed. ‘Air traffic control’ is a major one as SpaceX has so many satellites in lower orbit that collisions are predicted to be inevitable. And while it’s a good thing there is a startup working to develop a robot workforce to do satellite repairs, that doesn’t fully solve the collision problem. With the recent launch of Virgin Orbit (a separate company aimed at putting more satellites into orbit), we need to start defining how and when and where satellites can be put into space. We don’t want to have too much space junk!

#random

There are still plenty of remote and unexplored places here on Earth, including this one: The Most Mysterious, Isolated, and Dangerous Island on the Planet

---

WANT A CAREER IN TECH BUT AREN’T SURE WHERE TO START? TAKE A LOOK AT MY COURSE, ‘TECH SEARCH COMPASS’ FOR STEP-BY-STEP SUPPORT